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Email templates to introduce Apron to your clients

Professional email templates for introducing different Apron features to your clients.

Marianna avatar
Written by Marianna
Updated over a week ago

The Complete Apron Experience

Use this template when introducing the full Apron platform to new clients

Subject: We’re introducing Apron — a smarter way to manage business payments

Hi [Client Name],

We’re introducing Apron — a single platform to manage payments, expenses, and payroll with less admin, fewer errors, and a lot more control.

Whether it’s paying suppliers, handling team expenses, or paying payroll, Apron makes it faster and easier to manage every part of your payment workflow without jumping between apps.

Here’s what Apron can help you with:

✅ Supplier payments

Pay multiple suppliers and contractors (local and international) in just a few clicks.

💳 Expense cards

Issue physical or virtual cards to your team with full control. Set spending limits by day, month, or category

👩‍💼 Payroll payments

Pay your payroll with speed and accuracy, without making payments one by one.

Apron is designed to simplify payments from end to end, and it’s already loved by thousands of small businesses and their accountants.

Explore more below:

🎥 Watch: Apron Product Demos

If you’d like help setting up Apron or have questions about how it can support your business, we’re happy to help.

Best,

[Your Name]

[Your Firm Name]

Smart Expense Management

Perfect for clients struggling with expense management and company card sharing

Subject: Free expense cards for your team?

Hi [Client Name],

We’re introducing something new to help you manage business spending more easily. It’s called Apron Card, and it’s built specifically for small businesses like yours.

No more reimbursements, no more chasing receipts, and no more sharing a single company card.

Apron Card brings expense management into the same space as your other payments, allowing you to keep everything under control without the need for admin.

With Apron Card, you can:

  • Issue virtual or physical cards to your team in seconds

  • Set daily, monthly or category-level spend limits per card

  • Get real-time alerts every time a card is used

  • Let Apron automatically chase receipts and match them to transactions

  • Sync everything seamlessly with Xero or QuickBooks

Access to the Apron Card is included in all of our subscription plans, and getting started only takes a few minutes.

Learn more and get started below:

📄 One-pager: What is Apron Card?

🎥 Watch: How to get started

Let us know if you'd like support setting it up. We’re here to help.

Best,

[Your Name]

[Your Firm Name]

Streamlined Supplier Payments

Ideal for clients who spend too much time on manual supplier payments

Subject: We’re rolling out Apron for supplier payments

Hi [Client Name],

We’re making supplier payments faster and easier by rolling out a new tool: Apron.

Apron is a powerful, lightweight solution built for businesses like yours, helping you pay suppliers, contractors, and employees in just a few clicks.

Here’s what you’ll be able to do with Apron:

  • Batch-pay local and global suppliers from one place (no more one-by-one payments)

  • Set up simple approval workflows to streamline communication and speed things up

  • Pay securely from your bank, with built-in protection for your data

  • Download detailed PDF audit trails for transparency

Apron makes payments more secure, collaborative, and efficient, all while saving you time each month.

Explore more below:

🎥 Watch: How to get started

Let us know if you’d like help getting set up.

Best,

[Your Name]

[Your Firm Name]

Effortless Payroll Processing

Best for clients who find payroll payments time-consuming or error-prone

Subject: We’re rolling out Apron for payroll payments

Hi [Client Name],

We’re introducing a new way to manage payroll payments that helps you pay employees securely, without jumping between systems or struggling with file formats: Apron Payroll.

Here’s what you’ll be able to do with Apron:

  • Batch-pay all your employees in just a few clicks — no more one-by-one payments

  • Upload payroll files in any format — Apron reads and processes them automatically

  • Set a fixed payday — Apron sets aside the funds so your team gets paid on time

  • Set up approval workflows that live in one place and take just a few clicks

  • Pay directly from your bank account, securely and seamlessly

Apron makes payroll runs simpler and faster, while giving you full control.

Explore more below:

🎥 Watch: Payroll demo

Let us know if you’d like help getting up and running.

Best,

[Your Name]

[Your Firm Name]

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